There was the joke that AOL was where innovation went to die. Well, AOL move over, you have company. While Yahoo may not yet be the Sarasota to AOL’s Bradenton in the Florida of the Tech world, it is becoming the “Shady Pines” of innovation: a place where technological companies are warehoused and then die of sheer neglect. Don’t believe me? Look at Yahoo’s track record as of late. Delicious? It is highly popular. If it had stayed on its own, it would have probably been a solid company. But Yahoo bought it, then promptly did nothing with it. And then, in December, came that wonderful rest home term: sunset. Ah yes, as in “off into the sunset”. Of course there were others set to ride off to Valhalla with Delicious: MyBlogLog, Yahoo Buzz, Yahoo Picks and Yahoo Bookmarks, all areas that Yahoo had either bought or started, then left them with as little support as possible.
One month later, and the New York Times is talking about a possible second shoe dropping. In a piece called “At Flickr, Fending Off Rumors and Facebook”, the NYT discussed how Yahoo management is letting the popular photo sharing site lose ground to Facebook. Guess how? According to Stewart Butterfield, one of the co-founders of Flickr:
“We just missed some opportunities that we could have tried if we were independent and raised our own money. Who knows what would have happened?”
Now in its defense, Flickr is far from dead. Flickr is home to around five billion photos and about three million more are added daily. According to Matthew Rothenberg, the head of Flickr, the company is profitable. The second point is that the pictures that are uploaded to Flickr are a wealth of artistic images, many of which are magazine quality. The place where Flickr is failing are the pictures that people like me take – questionable quality shots of family and friends. As pointed out, visiting Facebook is a daily ritual for many people, but that simply is not the case with Flickr.
So the question becomes is the status quo something that is OK? Does Flickr have to follow every twist and turn brought on by new technologies and Facebook, or is it OK to stand firm? Rothenberg promises more improvements on the horizon, but other than the recent support on Twitter, Yahoo’s top executives have barely mentioned Flickr publicly for some time. Few top executives actually have a public Flickr account.
While Flickr may not be dead yet, neglect of a division can eventually take its toll. Just remember, sometimes, someone else picks your rest home.



