People love to drive fast. The police love writing speeding tickets to people who do. Fact of life in the driving age. So upon hearing this morning’s story I had to chuckle. You see, the fine folks who make the GPS units known as TomTom have been selling their data to the Dutch police. The Dutch police have been using the data, primarily the speed of driving data, to set up speed traps throughout Holland. When people found out about this, they were not amused. And TomTom publicly apologized for the sale.
Now before we go any further, according to TomTom, the information is totally anonymous. The speed data is used by TomTom to help people avoid bottlenecks, accidents and school zones. And in a world of fastly shifting revenue streams, as more smartphones offer GPS navigation service, TomTom has been forced to compensate for declining profit by increasing sales in other areas, including the selling of traffic data to government sources.
The traffic data helps police and government planners know where the usual bottlenecks and safety problems are so they can plan accordingly. But the side effect is that data also lets you see the areas where people speed. The police are unable to see just who was speeding, only that there is speeding occurring in certain places on a consistent basis. When you know that, you know where to set up your speed trap.
The main concern here is about privacy. Even though TomTom has said the data is completely anonymous, in the world of data, it rarely is. It’s not hard to fathom a scenario in which data supplied by TomTom could be used to figure out sensitive information about its users, such as where they live and work. All it takes is someone dedicated enough to do so. That is why people are upset.
Of course, drivers in the US have had the site speedtrap.org to let them know where the usual speed traps are. The site has been up for years and provides you with exactly where the police regularly set up their speed traps. No GPS unit required for that one. Just good, old fashioned information sharing on the message boards. The thing the internet was originally set up to facilitate.



