French Bureaucracy. Those words should strike fear into the hearts of everyone. For a country whose motto translates into “Liberty, Equality, Fraternity”, the byzantine stretch of absurd regulations in France often makes one wonder if the ghost of Kafka is laughing or crying.
So it really comes as no surprise to hear that the French government in its infinite wisdom recently decreed that hosts of television and radio programs must refrain from uttering the words “Facebook” and “Twitter” on the air. Imagine if that happened in the US. CNN might as well shut down, as currently every third sentence is a request to “Join the conversation”. Who knows, maybe they would have to go back to actually reporting the news rather than everyone’s reaction to it. Hmmm… But I digress.
What was surprising was the reaction to the decree in France, or should I say, the non-reaction. Some newspapers published straightforward reports of the government action, some French bloggers questioned the decision, but overall the reaction was “meh” combined with the classic French shrug.
Now there were reasons given, having to do with egalité. The CSA (France’s Conseil Supérieur de l’Audiovisuel, the equivalent to the FCC) maintained that any on-air mention of a program’s Facebook page or Twitter feed constitutes “clandestine advertising” for these social networks because they are commercial operations. In a word, French television and radio programs cannot be seen to be promoting Facebook and Twitter as commercial brands. There are outlets available other than Twitter and Facebook. To allow the preference of the the two largest players in the room would “be a distortion of competition”. If the government allows Facebook and Twitter to be cited on air, it’s opening a Pandora’s Box — other social networks will complain saying, “why not us?”.
However, as pointed out by French blogger Benoit Raphael, Facebook and Twitter are now “public spaces” of communication with a global reach. And it is because of that reality TV and radio stations use the two extensively to connect to their audience. Too bad, according to the bureaucrats. No mention of Twitter or Facebook unless it is a direct story about the companies.
Of course, one may point out that la paperasserie is still motivated by an institutionalized hostility towards Anglo-Saxon domination, but that would be rude.



